Digital products shape our lives like few other innovations have done before. The almost infinite scalability of digital products, due to their low cost of reproduction, offers incredible revenue potential for those organizations that can successfully create and deliver value to their customers.
I've been building digital products for more than 10 years and had more setbacks, failures, and sucesses than I can count. The way successful products are conceived, built, operated, and improved changed considerably in recent years. Agile working models became standard in many organizations. Cross-functional teams are the center of value creation in most tech companies. Data-driven decision-making is all over the place. But one fact remains despite all these new methods, processes, and tools:
Creating successful products is hard. And, despite best efforts, many companies fail.
At the center of this challenge is the Product Manager (PM). While there is no unified definition of the PM role, most companies agree that Product Managers are responsible for ensuring that a product offers value to its users and achieves the company's business goals.
In my blog, I will share my learnings and experience on what I think is necessary to build successful products. Since product creation is a multi-disciplinary field, this blog will cover a mix of topics from different domains like business, technology, entrepreneurship, psychology, and more. My goal is not to provide theoretical mantras or advertise one-size-fits-all solutions, but to share practical examples and hands-on tipps from my experience. I will also forward you to dedicated experts and sources for deeper insights into specific topics.
Stay tuned, and thanks for your time and interest!
Christian